The Pita Group welcomes Sarah Archambault and Stephanie Hughes

(Rocky Hill, Conn. – February 11, 2014) The Pita Group – an integrated marketing agency in Rocky Hill, Conn. – recently welcomed two new team members to the company: Sarah Archambault, Senior Marketing Strategy Manager and Stephanie Hughes, Account Coordinator.

“We're very excited to have Sarah and Stephanie join our team of talented individuals,” said Managing Principal and Executive Creative Director Paul Pita. “We are confident that starting off 2014 with these two additions will help to continue our agency's forward progression. Sarah brings a wealth of strategy experience having worked with a variety of clients and industries in her previous positions and Stephanie’s enthusiasm for marketing and advertising, along with her public relations and social media experience make them both great assets to our team and our clients."

Sarah works closely with every team at The Pita Group to develop brand platforms and integrated marketing strategies to help our clients achieve and exceed their marketing goals. She specializes in strategic planning, public relations, brand development and copywriting. Sarah creates a variety of content for multiple channels including strategic plans, press releases, social media posts and more. Additionally, she also serves as an integral part of Pita’s new business development team.

Before joining The Pita Group, Sarah worked on both the agency and client side of the business. Most recently, Sarah was a senior account manager at Decker Creative Marketing in Glastonbury, managing Days Inn Worldwide’s B2C and B2B marketing. Sarah holds a B.A. in advertising from Syracuse University’s renowned S.I. Newhouse School of Public Communications and a minor in marketing from Syracuse’s Whitman School of Management. She resides in Ellington, CT with her fiancé and three rescue dogs.

Stephanie serves as a liaison between Pita’s clients and internal strategy, creative, video production and interactive teams. Acting as a day-to-day contact, she is responsible for ensuring all timelines and budgets are met. In addition to providing account management support, she also assists with coordinating communications and marketing activities, provides public relations support including press release development and distribution, media list management, media monitoring and social media.

Stephanie is a graduate of Central Connecticut State University where she earned a B.A in Marketing and a minor in Communication. Prior to joining Pita, Stephanie worked as a Business Development Representative at IMPACT Branding & Design in Wallingford. She resides in her hometown of Branford, CT.

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The Pita Group is made up of brand advisors, innovators and true business partners who build success for our clients by developing and executing strategies that create momentum, change behaviors and prompt action.

Through our three divisions – Pita Marketing, Pita Interactive and Pita Productions – The Pita Group provides traditional and new media solutions that utilize the most relevant media channels to educate audiences and grow brand loyalty. Learn more at thepitagroup.com, and get marketing news and insights at blog.thepitagroup.com, facebook.com/thepitagroup or on Twitter (@pitagroup).

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