Book Discussion and Signing at RJ Julia Booksellers

Connecticut authors Amy Graver and Ben Jura of Elements, a graphic design and creative communications firm based in Branford, Connecticut, will be speaking and signing copies of their new book Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principles at noted independent bookstore, RJ Julia Booksellers in Madison, CT on Thursday, August 16 at 7:00 pm. 
Best Practices for Graphic Designers, Grids and Page Layouts (ISBN 9781592537853, $40.00, Rockport Publishers, July 1, 2012) is a unique go-to guide for designers that details essential layout and design principles using valuable, professional insight into strategy and technique. Starting with basic information on layout principles the book then delves more deeply into theory and application on a project-by-project basis. There are real-life examples and case studies throughout from practicing graphic designer to help illuminate each section of the book.

Amy Graver, President and Creative Director of Elements stated, “Writing our first book has been an equally challenging and rewarding experience. Since the book has been released, we’ve received positive responses and support from fellow designers.  Massimo Vignelli, President of Vignelli Associates, wrote us a wonderful thank you that said our book was ‘a great contribution to the meaning of graphic design.’ Its that type of feedback, encouraged us to begin working on our next book!”

About the Authors:
Amy Graver is the owner and creative director of Elements, a graphic design and creative communications agency she started in 1999. Since then, she has grown Elements from a one person, dining room table operation to a respected and award-winning firm with an impressive roster of regional, national and international clients. She is the co-founder and immediate past Vice President of the Connecticut AIGA Chapter and is a past president of the Connecticut Art Director’s Club.

 Ben Jura is the Senior Designer at Elements. He possesses a unique balance of creativity and project leadership skills. After graduating from The School of Visual Arts with a BA in graphic design, Ben developed his diverse set of skills working within the fields of advertising, branding and design in New York and Connecticut for clients such as Hinckley Yachts, Stanley Tools, PepsiCo and Bradley Airport.

Elements is a graphic design and creative communications firm based in Branford, Connecticut.  They provide a full range of creative services for all marketing communications needs to both regional and national clients– from branding, brochures and print collateral to websites, social media, public relations and packaging – and everything in-between. Elements develops and executes smart, creative, strategic and effective solutions that help their clients achieve their full marketing potential.

Amy and Ben are based in Branford, CT. Visit them at www.elementsdesign.com